NEW MARKETING GROUPS E S T A B L I S H E D

With the framework of the associated
measures of the THERMIE programme,
marketing initiatives have developed at
different speeds in the various
industrial sectors, in response to
differing sectoral constraints and
opportunities. A series of OPET studies
has gathered considerable data in
many industrial sectors which is
assisting in the formulation of
marketing strategies.
Common objectives include a greater
emphasis on regional activities,
concentrating on small to mediumsized
enterprises, and developing
better links with trade and professional
associations.
In the building sector the priorities are
to promote low cost investment
technologies to reduce energy
consumption and promote cost
effective integration of energy saving
technologies, with greater involvement
of practicing architects, engineers and
others, and concentrating on detailed
analysis and support for particular
building types such as hospitals and
hotels. Activities related to THERMIE
targeted projects will also be
promoted. The main technical themes
will be the implementation of low
energy design, optimised envelope
materials and components, integrated
load management and optimised
heating, cooling and electricity use.
The following marketing groups have
been established: HVAC, Lighting, and
Envelope and Integration.